How to Write a New Company Launch Press Release

5 months ago 178


Sending out a business press release is a great way to promote your business. When writing yours, remember to give the who, what, where and why's.

Who is your company?

Who is your company?

This is the most important question you can answer when writing a press release. If someone doesn't know who you are, they won't care that much about what you have to say. The right answer to this question will help people understand that this company has been around for a while and has something special going on. If they don't know what makes your business different from other companies, they won't be interested in learning more about it or visiting your site and reading more information (which means less traffic).

What exactly are you announcing?

The first thing you need to do is clearly define what your new product or service is. This will help people understand why it's worth their time and money, which will in turn make them more likely to buy into it.

For example, if you're announcing a new app that helps people track their workouts and keep track of nutrition intake, it would be helpful to explain how this new software will help users achieve their fitness goals. How to publish press release should include information like:

  • What exactly are you announcing? What does the company have planned for its customers? How did they come up with this idea? Did someone come up with an idea for something similar before but didn't know where else outside of their own company could use such technology (or vice versa)?
  • Who this product is targeted at—do those consumers fit within your target market segment(s) (e.g., young professionals who live near major cities)? If not, why not; how else might these people benefit from using such an app/service/tool, etc.?

Why should people care?

What is the difference between a press release and a news release? The short answer is that they're both communications intended to attract readers. However, there are some key distinctions:

  • News releases are issued by an organization or its representatives in order to disseminate information about current events or upcoming events. They may cover everything from product launches to major company announcements or even political scandals.
  • Press releases are issued by companies or organizations in order to announce new products or services, upcoming events (such as conferences), company milestones (like turning 10 years old), etc., as well as other items of interest within their industry (e.g., "The New York Stock Exchange announced today that it will partner with Bloomberg for live streaming of this year's shareholder meeting").

Where can people find your new product or service?

After you’ve written where to submit press releases, it’s important to give people where they can find out more information about your new product or service. There are many ways to do this:

  • Linking to a website: This is the easiest way to include a link in the body of your press release. You can also add links at the end of each paragraph if necessary and at any points where additional information may be useful for readers looking for more details on what you offer.
  • Linking to social media accounts: Some companies have multiple social media accounts so that they can speak directly with customers through different channels (for example, Twitter vs Instagram vs LinkedIn). If this is true for yours, make sure those accounts are referenced in your press release as well!
  • Linking directly back at the end of each paragraph (or even earlier): This type of link helps reinforce why someone would want their news sources talking about what happened when there were others involved who weren't able/willing). It's often beneficial if these references aren't just "clickbait"--that means making sure there's enough substance behind them before including them as part of an overall strategy; otherwise people might think less highly overall about how much value there really is here."

Sending out a press release is a great way to promote your business! When writing yours, remember to give the who, what, where and why's.

Sending out a press release is a great way to promote your business! When writing yours, remember to give the who, what, where and why's.

  • Who are you? What is your new product or service? Why should people care? Where can they find you online and in their community?
  • How did this happen? What's been going on in your life recently that might have caused this change of direction (or if not then why not)?


Congratulations on your new company! With a corporate press release, you’re not only announcing the launch of your business but also sending out an invitation for people to learn more about it. By following these tips, you’ll be able to write an effective announcement that will have an impact on your brand awareness and sales.

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