Press Release Pricing: How Much Should PRs Cost

5 months ago 175


In the marketing world, press releases are a hot topic. There's no doubt that they can help your brand stand out and get more attention in crowded newsrooms. But how much should you spend on them? It depends on your industry, but there's one thing most people agree on: PRWeb Pricing  doesn't come cheap.

You may have heard of some of these services: PRWeb, Business Wire, Market Wired... These five companies offer paid distribution services to help journalists find and review valuable content from their audience segment. Here we'll go over each one and explain why each business model works best for different types of organizations—from small startups to large corporations with multiple products or brands under their belt (and everything in between). We'll also answer any questions you might have about pricing models and how much it costs for each company to send out one release across its network."

Before we get started, let me explain why you should care about what distribution service you choose.

Before we get started, let me explain why you should care about what distribution service you choose.

A PRNewswire Pricing  is a short written promotional email that includes some of the most important information about your company and its products or services. It’s intended to be sent out to news outlets in order to help increase awareness of your brand and gain exposure for it—and it works!

The best part about press releases? They can be sent out for free with no strings attached (other than having a professional-looking email). That means there are no hidden costs associated with sending them out at all; just send them out as often as needed and watch how much traffic comes back!

The big 5

There are five main PR agencies that you should consider when it comes to your next press release. They are:

  • PRWeb (PRWeb)

  • PRNewswire (PRNewswire)

  • Marketwired (Marketwired)

  • Business Wire (Business Wire)


 Marketwired Pricing  is a good choice if you're looking for a low-cost, high-volume solution. It's also good if you want to avoid paying for expensive equipment and software that can be difficult to manage in the long term.

However, PRWeb doesn't offer the same quality of service that some other platforms do—so be sure to check out all your options before committing!


  • PRNewswire is a paid service, which means you'll pay to distribute your press release with them.

  • The most expensive distribution service.

  • Well known and widely used by the industry as one of the best places to get your press releases distributed online.


Marketwired is a news distribution service that is owned by the NASDAQ. The company has been around since 1999 and offers corporate information, industry research, and data analytics to more than 10,000 subscribers in over 50 countries.

In 2015, Marketwired was acquired by Nasdaq for $1 billion USD in cash and stock.

Business Wire

Business Wire is a global news distribution service that provides businesses with a way to distribute their information and announcements to targeted audiences. The company's pricing model is based on the number of PRNewswire Cost  you submit, so it can be quite different from PRNewswire or Marketwired.

Business Wire offers two types of subscriptions: Standard and Premium. The first option costs $1 per release (up to 100), while the latter costs $2 per release (up to 1,000). Both plans include all features except for tracking keywords in your content stream, which requires an additional charge at $15 per keyword tracked by Business Wire.*

What about the regional press release distribution services?

Another option is regional press release distribution services. These are companies that provide a service to distribute your PR to local newspapers, magazines, and radio stations in your area. They're not as well known as the big 5 but they can get you more mileage with smaller publications. Typically, these services charge $50-150 per article depending on how many times you want them to run it and how long it takes (up to two weeks).

In general though if you're looking at printing costs alone then there's no way around the big 5 because they do most of their own printing so they're able to charge more per page than other printers who contract out their work

Is press release distribution worth paying for?

While there are a few benefits to paying for press release distribution, it's important to consider the impact of a not-so-helpful release on your brand and reputation. If you're considering paying for distribution, you should also consider whether or not it's worth it in terms of SEO vs. an SEO-optimized release.

In general, if you have high-quality Press Release Pricing that is well-written and has good content (and isn't just another piece of spam), then having an influencer or journalist distribute it doesn't really matter much—you'll likely get more reach than if they didn't share it at all!

Most of these services are priced for the enterprise. It's worth considering the impact a not-so-helpful release will have on SEO vs. an SEO-optimized release.

PR is not a one-size-fits-all solution. It's worth considering the impact a not-so-helpful release will have on SEO vs. an SEO-optimized release.

The average cost of running a newsroom at this point in time is $20K per month, but you can expect to pay more if your company has higher volume/higher traffic or you're working with bigger companies or brands—or all of these things at once! For example, if you work with Google (and therefore have their support), then it may be more costly than if your client was smaller and didn't have access to Google's functionality like search engine optimization tools or analytics dashboards that provide insight into how people are behaving on their websites through searches related specifically towards keywords used within content published by various websites throughout the world wide web."


That's the key takeaway from this article: press release distribution is a great way to get your product in front of people who might be interested. It's also important to consider how much it costs and whether or not you can afford it.

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