Press Releases Help Brands Grow With Authenticity

For Indonesian lifestyle brand Saromben, growth has never been about big marketing budgets or chasing trends. Instead, they focus on building long-term trustby doing good work, telling real stories, and using tools that still matter. One of those tools is the press release.

Even in 2025, when content is everywhere, press releases remain a powerful way to share important updates with clarity, structure, and credibility.

What Is a Press Release?

A press release is a short, formal written statement shared with the media and public. It communicates something newsworthy, such as:

• A product or service launch

• A business collaboration

• An award or recognition

• A public event or campaign

• A company milestone

• A new initiative or social program

Press releases are not meant to sell. They are meant to inform and help your brand get noticedfor the right reasons.

Why Press Releases Still Work in 2025

With so many businesses fighting for online attention, its easy to get lost in the noise. This is where a press release can set your brand apart.

Heres why it still works:

1. It Builds Trust

People trust content that comes from verified, structured sources. A press release makes your message feel official and reliable.

2. It Creates Visibility

Press releases get indexed by search engines like Google. That means your content stays discoverable long after a social media post disappears.

3. It Helps with Media Coverage

Journalists still scan press releases for newsworthy stories. A clear, well-written release gives them what they need to cover your brand.

4. It Shows Youre Active

Regular press releases show that your brand is alive, evolving, and worth following. They become part of your public timeline.

Saromben sends out releases every time they launch a new artisan-made collection or open a pop-up space. The consistency helps media, customers, and partners stay connected.

What Makes a Good Press Release?

A great press release doesnt have to be long or complicated. But it does need to be clear, focused, and purposeful.

Heres a simple format that works:

1. Headline

Short and direct. It should clearly explain what the release is about.

Example:
Saromben Launches Kain Kita to Celebrate Local Craft

2. Opening Paragraph

Answer the five Wswho, what, when, where, and why. This gives the reader the key information right away.

3. Details and Background

Add supporting info: how the idea came about, what it means for the brand or community, and any key stats or dates.

4. Quote

Include a quote from someone inside the company, such as a founder or creative director.

This launch is about empowering makers and preserving Indonesian culture, said Maya Anggraini, CEO of Saromben.

5. Boilerplate

A short paragraph at the end that describes your company.

Example:
Saromben is a Jakarta-based lifestyle brand focused on ethical fashion, artisan collaboration, and Indonesian cultural heritage. Since 2020, Saromben has worked closely with local communities to create meaningful, sustainable products.

6. Contact Information

Make it easy for media to reach out. Include a contact name, email, and phone number.

Where to Publish Your Press Release

Publishing on your website or blog is a good first step. But to get more eyes on your story, youll need a broader platform.

Thats where Portal Narasi comes in.

Why Portal Narasi?

Portal Narasi is a digital platform that showcases real, impactful stories. Its readers care about sustainability, culture, and social changeexactly the kind of audience brands like Saromben want to reach.

When Saromben published a press release through Portal Narasi about their zero-waste workshop series, the story gained traction. Not only did it earn shares and comments, but it also caught the attention of environmental organizations and creative hubs.

By choosing the right platform, your release can travel farther and connect with the right people.

When Should You Send a Press Release?

Many brands wait for big momentsbut there are plenty of opportunities to share updates through a release.

Send a press release when:

• Youre launching a new product or service

• Youre working with a new partner or community

• Youre hosting an event, webinar, or open studio

• Youve won an award or been featured in media

• Youve reached a company milestone (e.g. 3rd anniversary)

• Youve started a program with social or environmental impact

If the news reflects progress or purposeits worth sharing.

Press Releases and SEO: A Win-Win

When done right, a press release is not just a communication toolits an SEO asset.

Heres how to make it count:

• Use your brand name and primary keyword in the title and first paragraph

• Include a few relevant keywords throughout the text (e.g. ethical fashion Indonesia, artisan collaboration)

• Add a link or two back to your website

• Keep paragraphs short for readability

• If hosting on your own blog, optimize the meta title and description

Over time, these SEO signals help your brand show up in search results, often for months or even years after publication.

Common Mistakes to Avoid

Avoid these pitfalls when crafting your release:

• Sounding like an ad Stay neutral and informative

• Too long or too vague Get to the point

• No quote This removes the human element

• Lack of contact info Always include a follow-up option

• No hook Make it clear why the news matters now

Remember: youre writing for real peoplejournalists, partners, and customers who want clarity.

Final Thoughts

In todays fast-paced digital world, people crave stories that feel real. Thats exactly what a press release offers.

For brands like Saromben, press releases help maintain visibility without shouting. Theyre thoughtful, professional, and proven. Most importantly, they reflect what mattersprogress, purpose, and people.

With the right message and the right platformlike Portal Narasiyour story doesnt just reach people.
It moves them.

So when your next big moment comes?
Dont just post. Press release it.